Nurturing real estate leads through a long decision-making process
For most real estate professionals, the simple truth is that the vast majority of their new business comes from referrals and word-of-mouth. So while you should never stop marketing your business to new prospects, it seems clear that you should be focusing most of your efforts on previous clients and your existing list. There’s only one problem: a client you help to buy a dream house may not need your services again for years. How do you stay in touch without becoming a nuisance or getting discouraged?
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