Company Newsletters Provide Valuable, Information-Rich Content that Benefits Prospects and Existing Customers - Boston, Canton, MA

One of the oldest forms of content marketing is printed company newsletters that arrive by mail. They provide valuable, information-rich content that both your present and prospective customers will want to know. Newsletters can be an effective compliment to promotions that are done using online platforms. In addition, they can also be very useful for niche markets where print is a preferred format. These are just two reasons why direct mail newsletters continue to hold value as a content marketing tactic. Given the overall decrease in traditional mail, printed direct mail newsletters can stand out to the recipient, unlike online newsletters sent electronically which can get lost in an over-full inbox or considered as spam. Additionally, printed company newsletters are concise and can be personalized and targeted to specific mailing lists and demographics.
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