A "S.M.A.R.T.E.R." Approach to Your Direct Marketing
When planning your marketing, you should have a plan.. the smarter, the better! Marketing that utilizes the acronym “S.M.A.R.T.E.R.” will help you achieve results, save money, and know what works and what still needs some work.
http://www.bestprintbuy.com/blog/2014/03/17/a-s-m-a-r-t-e-r-approach-to-your-direct-marketing/
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